Things to discuss at Concept Crit.

• Design for longevity with relatively nice recycled paper or use post consumer/ waste maetrial so I don't need to use any new material? problem is that is I do that....might not last as long. Or I could do both ? may be create posters/ calendar/leaflets out of the wasted material? and create packaging out of the recycled paper and then the packaging can be turned into something else that has another function
• Need to make some kind of packaging- what to package. Something that can be used by Graphic Designers? Studio equipments with facts on them?
• At the moment it's a little 'safe'....how do I get out of it?
• Ask Lorenzo: Embossing and die cutting ( this one will probably need to be hand crafted for mock up? ) here. for finished pieces. designing for emboss look on illustrator etc.
  

Project Rationale-NEW

Good is....Sustainable Graphic Design

Why?

1. Reduce the rate in which we are consuming earth's limited resources and stop polluting the world eg. paper ( trees), energy used in printing, chemicals in printing etc
2. Graphic Designers make/ sell things and we are part of this over consumption system, so we should take responsibility-we can't stop people from consuming but can do something to reduce the impact of the things we create.
   
3. 35% of trash is discarded packaging
   
4. Who wants their design to just go straight into the bin after-design for longevity
   
5. Not asking you to become hippies- just reduce and consider the impact of your design
   

I intend to...persuade and educate

a group of..Graphic Designers

that.... Sustainable Graphic design is good

In order to achieve this I will produce.....

A set of Graphic Design 'tool kit' ( may be stationary, equipments- with facts about the environment, where to get paper, printer etc on the product? ) that are green and packaged in a reusable packaging that encourages designers to be more green. I don't want any thing to have to be thrown away. message on the product. something that will last.- a RANGE

Also a RANGE of visuals, facts, sayings to persuade the audience that this is good- on something reusable


This is will be produced using....

embossing/debossing technique
black and white? or one-two colour printing only
recyclable paper, scraps, 'waste', used books, magazines? wrapping paper, crisp packets, used packaging, junk mail, etc etc



....Additional Comments

I want to focus this down to something a lilttle bit more specific. So, I'm trying to convince Graphic Designers to start designing sustainably, there are a few aspects of that that I am more interested in. I want to focus on the idea of 'waste' and how to reduce it within the graphic design practice. Reducing waste by reducing material usage and designing for longevity and reuse.

Just some concept brainstorming

• It shouldn't have to be sustainable design...it should just be design ( all design should be sustainable)......a bit strong?
• Solve this!
• Earth's Savings- you wouldn't reply on your savings for all your expenses, so why are we replying on earth ( limited) savings for ours?
• What can you do with one piece of paper? How long will it take for that piece of paper to end up in the trash?
• What's you purpose?
• How long until your piece of design end up ( with all the others) in the trash
• Challenge yourself and save the world
• Its common sense ( with a little of knowledge)
• How beautiful is your trash?
• A bin full of beautiful things is still a bin
• Don't lack the imagination of a new future....or a future at all
• Design revolution/Lead the revolution ( we want you-Uncle Sam style poster), lets start a revolution
• The next industrial revolution-the emerging movement of human production and commerce that eliminates the concept of waste
• make waste unknown....irrelevant? extinct instead of polar bears
• Which shade of Green are you? Eventually we're all goign o turn some shade of green.- can end up with a whole spectrum of green?- Pantone colours for different levels of 'green'
• We are problem solvers
• Don't change the Package...Change the system
• Colour is overrated
  
• Make the old the new new
• Recycle NOt down cycle
• Deserving to exist
• Packaging=necessary evil (or something better than evil)...turn packaging into somethin valuable and not just pretty recycled paper- becomes part of the experience
• What are you designing? where will your design end up?
• The world might go on without us but we can't go on without the world
• It doesn't matter what you are, it only matters what you do
  
• Scorecard....what does yours look like?
• Overlooking = crime
• Add value to your work, not take it away
• Not less bed, but good. Being Less bad is no good
• Saving the planet without turning into a hippie
• Waste=Design Flaw
• Design can save the world.
• Minimum but Maximum
• Everything has a next life
  

Project Rationale/ Concept Statement

Good is....Sustainable Graphic Design

Why?

1. Reduce the rate in which we are consuming earth's limited resources eg.paper
   
2. Graphic Designers make/ sell things and we are part of this over consumption system, so we should take responsibility.
   
3. Design can change
   
4. Who wants their design to just go straight into the bin after-design for longevity
   
5. designers may want to be green but not sure how
   

I intend to...persuade and educate

a group of..Graphic Designers

that.... Sustainable Graphic design is good

In order to achieve this I will produce.....

A set of Graphic Design 'tool kit' ( may be stationary, equipments- ) that are green and packaged in a reusable packaging that encourages designers to be more green.

Also as set of visuals ( posters? probably something 'greener') to persuade the audience that this is good

This is will be produced using....

embossing/debossing technique
black and white? or one-two colour printing only
recyclable paper, scraps, 'waste',

The Brief

Packages & Promotes or,
Packages & Persuades or,
Packages & Informs or,
Packages & Instruct

Factually substantiated opinion

Solution = product, packaging & s distribution strategy ( consider how it will be distributed)

Consider: What?Who?Why?How?

What is already out there and how can you adapt, modify, REUSE or respond to it.

Mandatory Requirements :

• Design Context
• Range- of different solutions
• show choosing appropriate materials ( eg. different recyclable paper?)

Brief Discussion Group 06.12.10

What is good? Sustainable Design is good

I want to....Encourage Graphic Designers to be more environmentally aware in their practice

-Process driven ? Embossing Debossing- not using ink ? but consider the energy that goes into embossing something? could be the same or more than just printing it?--Research point !

-Recyclable paper, soya ink, biodegradable product etc

- or just use already existing material....'waste'? eg , scraps, candy wrapprs, crisp packets?....how do you print onto those? is it possible?

-Origami? resusing packaging
-check -bottles to pens?

Monitor how much waste is collected in the studio within a week? and use the waste that's been collected?

- used books? magazines and newspaper? again, how would I print them and make them into the same kinda of format

-charity shops throw books away when there are too many copies

RESEARCH:

• Paper
• using 'waste' as product?
• different ways of reusing...think,...box> hanger project
  

Sustainable studio equipment? with paper and printer guides?

Everyday life stuff? it should be something relatable

cost?

its a war!!!- its a revolution. WE NEED YOU


-How much can you do with a piece of paper?- one piece of an A4? what can you do? how often to do throw a piece of paper away while there is still so much white left on it?



for NEXT week:

• where are you taking this?
• how has it developed?
• what has spawned from the 'what is good'
  

Research points

• Design can change ( a really great website for a beginner like me....take the pledge!)
• why should we be green...find some good statistics. waste etc.
  
• why should us, as Graphic Designers be greener?
• What can we do to change?
• How can we become greener
• Technical stuff, printers, paper, ink etc
  
• why shouldn't we be green?
• how can students be greener, ( as we don't go to the printers..yet! and we're poor)
• how to be green if you're a poor Graphic Designer
• how to convince graphic designers that they should be greener? tactics?....humor?fear?stats? all of them?!?!
• answer what?who?why? and how?????
  
• who? Graphic designers? Graphic Design students? designers in general
• how can I use print to convince people.....emboss? no ink? recycled paper?

Here goes year 2.....

After the summer of 'What is Good?' we presented our findings about the topics that we all think is good. Just a little reminder, mine were

Geometric Patterns
Muji Pens
Typographic Logo Design
Childhood Memories
Sustainable Design

We now have to take on one topic and use that as a starting point of our new brief which is 'Design for Print' where are to create a design work that will come in a printed form whether it's a book, posters, some kind of packaging or all of the above and more!.

At the end of my 'What is good?' research I was really keen on the idea of taking on the Typographic Logo idea. I think I just really wanted to design some clever ones like the ones on my blog. However, after we were briefed about what this project will be about , I decided that the logo idea might not be the most appropriate idea for print.

So, I chose my next favorite topic and the one that I researched into the most,


Sustainable Graphic Design

I was never going to abandon this concept anyway as I am starting to focus more on becoming a greener Graphic Design and I think that this project would be a really interesting start in my new design motto.

So, sustainability here we go!