Personal YCN boards

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Submission boards for YCN

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MAIN IDENT

Main ident for Mark and Spencer's Plan A from Sai on Vimeo.

Finished ident for Plan A.

I decided not to go with any of the music I was thinking off. As I discussed the choice of music with Liz and we both agreed that we liked this one best.

The pace goes really well with the ident and its something that is pleasant to listen to so even if the viewers aren't necessarily paying attention to the telly. The 'nice' music might get their attention or might even memorable enough for them to remember it and think. 'that advert with the nice song'

Overall I am quite happy with the ident and I think that its a good length with not too much information on it. I wanted to add more actual information about 'Plan A' but people don't really read what they see on television ( thats why they're watching telly!). But the type (pledges) re quite a lot to read but the viewers dont necessarily have to read them. just as long as they glance over it and get the idea about making pledges.

Main uneditted ideant with no sound

Main Ident : No Sound from Sai on Vimeo.

The keyframing still needs to be sorted out and some bits are still going too fast and some bits are going quite slow.

So, I need to finish the whole ident properly and then remap the timing on a new compostion. add the appropriate soundtrack and I think thats it!

We wanted to make variations but we thought that one was enough for them to get the proposed idea. it would be too much to out variations of storyboards on the design boards I think.

Soundtrack??

we wanted something that is quite light and easy to listen to. We also wanted a 'nice' song, incase the viewers aren't paying attention to the television as people often don't when adverts are on but at least with a 'nice' song. people might turn around or even if they're not looking , it might be memorable and then they will associate it to M&S's Plan A.

We also thought that it would make sense to find a song which has the right pace for the video, although that could easily be altered but we didn't anything too upbeat or too slow....

This is going to be quite a tricky process

back on After Effects.....

Putting all the different layers from illustrator onto After Effects. ...now.....key framing time



Using the camera to move around the video. I tried doing it the other way ( just moving objects around ) and thought that that was a massively complicated way of doing it.
The camera was pretty easy to manage....until...using the depth. Its a lot more complicated going in various directions thant just one ( like my previous project) but for this, going left,right, diagonally, and in and out at the same time

more assets for ident

experiment 2

experiment with ident for marks and spencers 2 from Sai on Vimeo.

also a massive fail.....

I definitely prefer the idea from the firs idea ( ignoring the fact that I got the keyframe timing completely wrong) but I think the first ident has a lot more potential...

Not really sure where to go with this one

experimenting with ident

experiment for marks and spencer's ident 1 from Sai on Vimeo.

excuse the spelling mistake .....

Preparing assets for ident

Storyboards for Idents

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REFINING LOGO

Variations of Century Gothics which is the type that the 'a' in the icon is based on
experimenting jus using the counter feather of the logo as the actual logo
different sans serif fonts.


I'm triyng to find the perfect sans serif font to go with the logo.

considerations :

-friendly
-modern and clean ( eg. sans serif)
-single storey 'a's ( same as the logo)
-not too cooperate
-goes with the logo

Vector images

This is the first Vector image made from the photographs took in Marks and Spencer on Briggate in Leeds. We thought that we could have something really visually engaging on the three walls on the escalators for customers who are going down. Idea is that the illustrations can be placed on the walls so that they look like they are coming towards you.

Along with the illustrations, we will always have 'what is Plan A' and different pledges that people can take.

Logo Colours

plan a logo

The white lines are now more refined. the second logo with the turned leaves now actually look more like 'turned leaves'

I think the problem before with the logo not looking right were that i white lines that separate each elements of the 'leaves' are too parallel. I've changed the consistency of the white of the white lines and now it looks much better

more images from Mark

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type logo

circle a

A leaf