Where do we even start ?

So....we need to create a whole new identity for plan A

This is their current identity which is just ' Plan A' somply written in helvetica.









So, we create a brang new Identity for them..
I would want to consider...

• the mood its giving off
• the image of marks and spencers that they want to create
• the image of marks and spencers that they want to keep
• how 'green' does it look
• its it boring...(cliche green logo?)
• how green is the logo ( eg. bold type = more ink etc.)
• how can it be customed to fit onto different types of people. eg. screen, print, 3d. envoronment, onto fabric, bags,installations etc.)
  

I need to....

research more into plan A and really know by sutff
research into marks and spencers
and their customers/ the type of people who go to marks and spencers

go to marks and spencers and look around. ask around. make notes.

...

then come up with ideas for identity

and a few ideas on how to take on this campaign...what solutions etc.