The briefs : What I like about them?

Big Issue :

the aim is the increase the number of people who engage with Big Issue and to address certain misconceptions about Big issue and Homelessness in general

I think trying to get people to get rid of these misconceptions would automatically help them be more encouraged to engage with Big issue and I think that it would be an interesting challenge.

to stop people from stereotyping homelessness...

coming up with ideas to top stereotyping could be quite fun!

The brief would be persuasive as well as informative.

I did a collaborative brief last year about homelessness so I feel that I have an interest in the subject matter and the experience may be helpful to the research.


The media is open for us to choose but we also have to consider the finance as this is a social enterprise so there is limited funds. We have to think tactically and pragmatically. This constraint may also be helpful for us to shape our solution. But at the same time it could limit the extent of our creative output.

Green and Black's organic:

-the aim is to market a campaign for a new generation of customers
-to create a buzz behind green and black's brand to encourage more customers to fall in love with the chocolate
-encourage people to step up and pay a little more for the quality

Not necessary to create a tagline but the have a INFECTIOUS BRAND IDEA

I think this could be a really interesting creative challenge. Its kind of a mini branding/advertising.....

I would love to be able to create something that is catchy and memorable

But at the same time the design would stay in the style of Green and Black's...sophisticated and simple...

but the again, depends on the outcome of the decisions on the campaign...it might be slightly more 'fun' ...to bring in the new customers

BE BOLD. Ask for forgiveness not permission

it can be in any media and we can also consider the spaces and environment in which the target consumer would be receptive to being engaged creatively.


Mark and Spencers

The aim is to take Plan A's cooperate success and use it as a springboard to inspire consumers to follow their footsteps.

To give helpful advice to customers


In this brief: We get to create an icon, logo or family of identity that can work and come to life in all of their cusumer communication channels.

This will be the short hand through which the customers identify the Plan A products and services.

Eg. WWF panda logo

Campaign could run across loads of difference media

eg. advertising, window displays, in store, magazine,packaging/carrier bags, online...

The identity would be simple- making the complex clear an, relevant and ractical.

needs to be

inclusive
grounded
inspiring

...the tone of voice : authoratatice, humble , complicit, honest and engaging