- We decided that it would be a good idea to make indents as our target audience are mianly mums/ middle class families. some of these would be housewives as well so the idents would be shown during the day time in between adverts.
- We didnt think it would be neccessary to create a whole new line of packaging but Marks and Spencers as so many lines of products related to health and Plan A...how could we incorporate the Plan A new identity into those packaging.
- Also, how else could be get the information across.... The information is already on the website at the moment ,but that is the only medium in which the customers are getting their information from.....
We thought... we could make a leaflet...or a booklet...
but we definitely don't have enough time and that wouldnt be very 'green' either so...
I thought that we could some how put some of the information on the already existing packaging of 'eat well' or other healthy food product lines....the information bit can be torn off ( perforated) and stuck on the frigdge... the customers can colleect these and prhapy even collect points ( like tesco club card) ( but we don't know how we could suggest that as it isnt going to be in one of our designs....but its a suggestion ?)
- Instore promotion.....signs, P.O.P
- redesign of reusable bags
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